Advertising During an Election Year - Advice and Tips

Category: Republic Media Products / The Arizona Republic / azcentral.com - added on 12/22/2015

As you map out your 2016 advertising and marketing plan and budget, one important factor to consider is that 2016 is an election year.  This means that there will be less advertising inventory available in traditional media, which will drive increased costs and higher than normal advertising “noise” reducing the impact of your message, both of which directly impact your ROI.  See our advice and tips to successful navigate your way through the 2016 media landscape.