Why Advertise in Phoenix?
We've said it before and we'll say it again: nobody knows the Phoenix market like we do. (When you've been around more than 110 years like we have, you learn a few things.) Which is why we've compiled a few helpful stats about our market, including population, housing, retail, tourism and employment. Why are these things important? Because a healthy market is an active market - and that's just good for business.
Phoenix is a growing market, home to more than 4.3 million in population and ranked 13th amongst major metropolitan areas in the nation.
- Greater Phoenix was recently ranked by Forbes as a Top 10 next big boomtown in the U.S.
- In 2011, CNBC ranked Arizona No. 1 for workforce
- Greater Phoenix was Inc. magazine's pick for top 20 U.S. cities for start-up companies
- Entrepreneur magazine ranked Greater Phoenix a Top 10 spot for entrepreneurs
- Phoenix boasts a young market with nearly 500,000 students at any given time, and the region is home to several renowned universities and colleges
- Arizona State University was ranked fifth by the Wall Street Journal for producing the best prepared and most highly recruited students for the job market
Sources: 2011 Claritas, Greater Phoenix Economic Council, 2012 Phoenix CBSA Scarborough Release 1 (Feb 11 - Jan 12)
- Between 2000 and 2011 the Phoenix metro population grew by 33%
- By 2016 Phoenix metro population is forecast to grow by 12%, the 3rd fastest growing in the nation
Source: 2011 Claritas
- In the Phoenix metropolitan Area, 83.8% of median income households are able to afford median priced homes
- The worst of the housing crisis is over and foreclosure rates are very low, accounting for only 20% of overall home sales in March 2012, compared to 37% last year at the same time
Source: 2011 Claritas, Hanley Wood Market Intelligence, NAHB/Wells Fargo Housing Opportunity Index
- In the 1st quarter of 2012, Phoenix metro Retail taxable sales were 5% higher than the previous year at almost $9.1 billion dollars
Source: Arizona Department of Revenue, 2012 Phoenix CBSA Scarborough Release 1 (Feb 11 - Jan 12)
Tourism is Arizona's top export-oriented industry and directly impacts all 15 counties. By generating thousands of jobs, millions of dollars in earnings, and billions of dollars in tax revenues, tourism is vital to Arizona's economic vitality.
- Phoenix Sky Harbor serves more than 100,000 passengers, with 1,500 flights, and a daily economic impact that surpasses $90 million for the Phoenix metro area
- The METRO Light Rail system features a 20-mile starter line with 28 stations and on average serves 40,000 riders daily
Source: Arizona Office of Tourism
- Unemployment rates for the Phoenix metro in March 2012 are leading the nation at 7.6% among other major metros and is well below the national average (8.2%)
- Arizona is projected to gain 102,900 jobs, representing a growth rate of 4.3% over the next two years
Source: Arizona Department of Administration