Case Studies

Coulter Automotive Group

Using customer insights and research, Republic Media identified key differentiators that motivated buyers to choose the Coulter brand. A series of integrated advertising and promotional campaign were then developed to support the over-arching message: Coulter Automotive offers a superior buying and owning experience.

Performing Arts Center

With Republic Media’s help, a local performing arts center in the Valley was able to dramatically increase their direct mail campaign response rate by refining their customer segmentation and targeting strategy.

Furniture Retailer

With Republic Media’s help, a local furniture retailer in Phoenix was able to drive new customer acquisition campaign, resulting in a significant sales increase, by optimizing Buyer’s Edge distribution with a promotion-driven insert.

Quick Service Restaurant

With Republic Media’s help, a national quick service restaurant chain in Phoenix was able to double the redemption rate for their coupon book promotion by optimizing their shared mail campaign.

Nationwide Vision

In order for Nationwide Vision to develop their yearly marketing plan, they knew they needed to understand the Phoenix vision care market for their three key business segments. Through extensive research, Republic Media was able to provide them with information about their key audience, their behavior habits and where best to reach them. To read more, download the full case study.

Penguin Air

Penguin Air, a newer entity in the Phoenix HVAC market, was developing long-term marketing plans. In order to complete this process for themselves – and to provide reassurance to key co-op partners – the organization sought to understand the current market, see perceptions of the Penguin brand and understand relevant messaging for consumers. To read more, download full case study.

Stanley Steemer

Operating in a highly competitive industry and a down economy, Stanley Steemer sought to understand the needs & current brand perceptions among Arizona residents. This was critical to developing and maintaining an effective marketing plan. Republic Media created a newspaper campaign that sought to increase appointment calls. To read more, download full case study.

Today’s Patio

Today’s Patio understood the upside potential of the busy spring outdoor furniture season. In order to take full advantage of the opportunity, it was important to fully understand their shoppers. Republic Media delivered research on outdoor furniture buyers and conducted ad studies to understand perceptions of the Today’s Patio brand. The information proved invaluable, and delivered insights that informed several creative changes. These changes resulted in strong spring 2011 sales performance and a 20% same-store sales increase in the first month alone! To read more, download full case study.

Pure Sushi

Pure Sushi is a locally owned and operated sushi restaurant offering an elegant yet simple dining experience with authentic, traditional Japanese fare in a tranquil, modern lounge setting. Partnering with Pure Sushi and understanding their goals and expectations, Republic Media developed effective and targeted ways to reach new and current customers. To read more, download full case study.

Liberty Buick

Liberty Buick is the leading brand dealer in the Phoenix area - increasing share year-over-year by more then 3 percent. As a regular advertiser with Republic Media, Liberty's advertising needed consistent messaging and graphic elements to keep the brand name top-of-mind among Phoenix Buick buyers. Republic Media provided market insight, creative development and advertising effectiveness data as a comprehensive solution to addressing the client's needs. 

Salazar Kia

Salazar KIA needed to capitalize on end of year car sales - which account for a significant portion of annual revenue. The Republic Media GCS team developed a campaign to help Salazar KIA best reach the most qualified KIA buyers while also complementing their digital buy. The efforts resulted in a 48% reach delivered to current KIA owners – generating a .14%click-through rate and 65 phone leads.

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