Expert Insights & Unique Perspectives

Republic Media Blog


one year ago

Pick the perfect soundtrack for your video

Imagine you’re making a movie – not just any movie – but one of those big, gotta-run-out-opening-weekend-before-the-spoilers kind of movies. It’s an epic battle of good and evil, where the fate of the world hangs in the balance. Where the courageous hero rises up against a vicious tyrant, and everyone lives happily ever after – at least until the sequel!

Got all that? Good.  Now ask yourself this – what does the music in that movie sound like? Does it sound like this?

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one year ago

Four Tips for Getting More Video Views

More and more, local businesses are producing digital video content to attract new customers. And there’s a good reason for that. According to James McQuivey, Ph.D. of Forrester research, “a one-minute video is worth 1.8 million words.” [1] The fact is, video messages resonate. Research shows that 80% of users recall a video ad they’ve viewed in the last 30 days. [2]

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one year ago

Four Tips for Creating Engaging Video Content

Relevant and engaging video content is a great tool for local businesses who want to engage their target audience [link to Three Steps for Reaching Your Target Audience] and encourage them to become customers. In fact, when a consumer enjoys a video ad, it increases brand association by 139% and purchase intent by 97%. [1] Below, we’ll provide four helpful tricks that local brands can use to create compelling video content.

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