Imagine you’re making a movie – not just any movie – but one of those big, gotta-run-out-opening-weekend-before-the-spoilers kind of movies. It’s an epic battle of good and evil, where the fate of the world hangs in the balance. Where the courageous hero rises up against a vicious tyrant, and everyone lives happily ever after – at least until the sequel!
Got all that? Good. Now ask yourself this – what does the music in that movie sound like? Does it sound like this?Continue Reading
More and more, local businesses are producing digital video content to attract new customers. And there’s a good reason for that. According to James McQuivey, Ph.D. of Forrester research, “a one-minute video is worth 1.8 million words.”  The fact is, video messages resonate. Research shows that 80% of users recall a video ad they’ve viewed in the last 30 days. Continue Reading
Relevant and engaging video content is a great tool for local businesses who want to engage their target audience [link to Three Steps for Reaching Your Target Audience] and encourage them to become customers. In fact, when a consumer enjoys a video ad, it increases brand association by 139% and purchase intent by 97%.  Below, we’ll provide four helpful tricks that local brands can use to create compelling video content.Continue Reading