When you think of social media marketing, chances are you’re thinking Facebook ... and that’s absoslutely right (after all, more than half of the population uses Facebook), but there is much more to social marketing than just Facebook.
Social media is a quickly evolving world where customers are behind the wheel, but that doesn’t mean getting run over! Being a part of the conversation is critical to protect your brand’s reputation online.Continue Reading
How do you define social media success in 2017 when there are so many measurements, tools, platforms and sites? This was the topic of the Arizona Interactive Marketing Association’s (AMIZA) January meeting, and a reoccurring question most of us have who manage social sites or want to incorporate them. The truth is, there isn’t one answer, instead there are a few combinations of strategies that you can incorporate that align best to your brand and goals. To help you identify which are relevant in today’s market, and determine the tool and methods most effective, let’s look at advice from this month’s AZIMA panelists.Continue Reading
Once was deemed an acceptable safe haven for selfies and flamboyant body images, Instagram is now prime space for marketers to reach plugged-in buyers. Recent trends suggest that consumers are buying more goods based on their Instagram feed than traditional methods of consuming information.
This mobile photo sharing app has increasingly become a utopia for consumer products ranging from clothing and food to vacation destinations. Now, being an influencer or celebrity with a massive following is not the only way to cultivate a precise audience that will buy.Continue Reading