Search seems so simple, doesn’t it? Make a website and you show up whenever someone is looking for your products or services. And while that is the intent, search is much, much more complicated than it might seem.
In order to show up in search, you need to develop your site’s findability – meaning search engines need to be able to find you and understand who you are and what you do. This is where search engine optimization or SEO is critical. SEO is an intricate recipe of creating original content, webpages on your website, and structuring it so that you show up in natural search results.Continue Reading
This is the fourth in a series of blogs on the next generation of search engine optimization. Catch up on the other posts: Next Generation Search Engine Optimization, Next Generation SEO - Content Power, and Next Generation SEO – The New Customer Journey.
The Convergence of Mobile and Search
In 2015, the total number of searches conducted on smartphones and other mobile devices surpassed the number conducted on desktop computers for the first time, marking a critical tipping point in the importance of SEO relative to mobile marketing.Continue Reading
It’s no secret that search engine optimization is critical to marketing success in the digital age. But it goes beyond marketing. It’s the key to ranking high in organic search results on engines such as Google, Bing, and Yahoo. That means, if you want to be found online, you need a sound SEO strategy.Continue Reading