You already know search engine optimization (SEO) is crucial to maximizing the number of potential leads to your bunsiness’ website. But did you you know that SEO for mobile is even more critical in order to be successful in today’s marketplace?Continue Reading
Search seems so simple, doesn’t it? Make a website and you show up whenever someone is looking for your products or services. And while that is the intent, search is much, much more complicated than it might seem.
In order to show up in search, you need to develop your site’s findability – meaning search engines need to be able to find you and understand who you are and what you do. This is where search engine optimization or SEO is critical. SEO is an intricate recipe of creating original content, webpages on your website, and structuring it so that you show up in natural search results.Continue Reading
This is the fourth in a series of blogs on the next generation of search engine optimization. Catch up on the other posts: Next Generation Search Engine Optimization, Next Generation SEO - Content Power, and Next Generation SEO – The New Customer Journey.
The Convergence of Mobile and Search
In 2015, the total number of searches conducted on smartphones and other mobile devices surpassed the number conducted on desktop computers for the first time, marking a critical tipping point in the importance of SEO relative to mobile marketing.Continue Reading