Republic Media Blog

Republic Media Blog


6 months ago

Cost vs. Return – Measuring Advertising in Financial Terms

Advertising is an investment in your business which, much like a personal investment, can be measured in financial terms. When considering pay per click advertising, a mutual fund is an appropriate analogy.  You invest your money expecting to get something in return. For your own portfolio, it’s dividends and capital gains. For your business, it’s leads that ultimately drive revenue.  

So how do we measure return?

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