Step two in making your marketing more efficient requires that you take a hard look at your key business goals, and prioritize your marketing strategy accordingly.
Make sure you use the SMART Goal approach – it’s a great way to ensure you have clarity around your primary business goal.Continue Reading
As I was eating lunch with a co-worker the other day, we were reminiscing about Republic Media. Talking about friends that we made, friends that we miss, what our job was, who we worked for and what we loved about it – specifically thinking about 2007 as that is when we first met. I then realized that 2007 was the year the Client Strategy team and services were formed, and I was a part of it! 10 years ago. Wow.
Since that conversation, I have thought a lot about the purpose of forming this team, the services we provide, what it meant for partners of Republic Media, and what it means today...Continue Reading
When you think of Arizona’s economy, the first thing that comes to mind is probably the 5 C’s. And while copper, cotton and all the rest remain a vital cog in Arizona’s economic machine, the state has made tremendous leaps forward in the last century. High tech industries are investing in companies in the Valley and it’s becoming the norm. Even Fortune took notice of the tech boom last year, rightly declaring Phoenix the “next Silicon Valley.”Continue Reading