Expert Insights & Unique Perspectives

Republic Media Blog

one year ago

Arizona Newspapers Association Excellence in Advertising – 2017 award winners

The Arizona Newspapers Association (ANA) announced the winners of its annual ‘Excellence in Advertising’ competition, and the Republic Media creative team took home seven prizes in addition to the coveted General Excellence award.

Each year, the ANA honors the best in 12 categories of advertising, ranging from traditional print to digital banner ads. The winners were announced at the 2017 ANA Fall Convention on Sept. 30 at Wild Horse Pass Resort.

Continue Reading

2 years ago

Phoenix Health Decision Makers and their Digital Journey

A new Multi-Market Health Study released by The USA TODAY Network surveying over 10,000 respondents revealed that when health decision makers are looking for health information, they need to do one of two things:

  1. Find a health care provider
  2. Research symptoms/illness

The process they take may surprise you.  

Continue Reading

2 years ago

Is The Newspaper on Life Support?

In this day and age, advertisers are focused on identifying the right audience and working to get in front of them as efficiently and effectively as possible. This effort is often demonstrated by many through a litany of buzz words compiled to inspire, a secret formula designed to intrigue, or a confusing series of reports that feels like an intimidation tactic.

But in the best of times, success isn’t masked or marred by interpretation or distracting nomenclature. It speaks for itself through results.  And sometimes it’s stunning.

The legacy of The Arizona Republic spans well over a century. And while many things have changed since those early days in Phoenix, the integrity of our journalists and the success of our marketplace has not. 

Continue Reading