The Content Marketing Institute reported that B2C marketers were allocating a higher average proportion of their total marketing budget to content marketing in 2016. The average allocation was 32%, up from 25% the year prior. For many organizations, the idea of developing quality content for consumption by consumers can seem overwhelming. So, what type of organizations could businesses turn to for development?Continue Reading
We’ve all heard the refrains time and time again. It’s 2017, so you’ll find that every advertiser, marketer, business owner and (thanks to Buzzfeed) consumer knows about the power of content marketing. It’s no longer a case of if your company will implement a content marketing campaign – it’s when it’s going to happen.
Think I’m being melodramatic? Here’s a fun fact: Did you know “The Furrow,” first created in 1895 by John Deere and targeted to American farmers, is still being published to this day? This magazine is widely recognized as the first custom publication in history (Content Marketing Institute). It’s hard to argue with a strategy that has proven effective for more than a century.Continue Reading
There’s no denying that the person nearly every advertiser wants to get in front of is Mom. From meal planning and shopping, to weekend plans and household chores, Moms represent the center of the family life universe.Continue Reading