Expert Insights & Unique Perspectives

Republic Media Blog

about 2 years ago

4 ways mobile phones have changed the way we shop

Think of the last time you clicked the "Order" button on your phone screen. How did you get there? Where did the need arise? What was the shopping experience like? 

These days the time spent scrolling on our mobile phone means we are inundated with targeted advertising. These ads are queued up based on your actions – visiting a web site, searching in your internet browser, viewing brands and products you and your friends engage with on social media – that then have the power to leave you reaching for your wallet.

Here are four ways your mobile phone influences your purchases.

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2 years ago

Three Ways to Win Local Consumers with Mobile

The growing popularity of mobile devices presents exciting new marketing opportunities for local businesses. Not only does mobile foster a more personalized experience, but many consumers also prefer to get their information from their smartphones and tablets, with desktop becoming a secondary touch point for many. In fact, a recent report from comScore shows that 65% of digital media time is now spent on mobile. [1]

What does this mean for you? Below, we’ll discuss a few ways that you can use mobile marketing strategies to draw in more consumers on a regular basis.

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2 years ago

Your Customers are Mobile. Are You?

As of 2015, 64% of American adults own a smartphone [1], and it’s safe to say that percentage has only grown. For many, mobile devices are the primary way they access the Internet. In fact, one study showed that the average individual checks their phone about 46 times a day [2]. These statistics strongly suggest that mobile devices have now become an integral part of the modern consumer’s lifestyle.

The rise of mobile presents limitless marketing opportunities. The Internet is no longer tethered to the desktop—consumers can get online anytime, anywhere. Can you say the same for your brand?

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