You’ve got a beautiful, professional, simple website that is mobile-friendly and optimized for search.
You are actively managing your social media accounts.
You advertise across a healthy mix of traditional and digital channels.
You feel great about your marketing strategy.
… and then something changes.
Perhaps you need to cut your budget. Or you find the same tactics are no longer generating the customers you need...Continue Reading
Advertising is an investment in your business which, much like a personal investment, can be measured in financial terms. When considering pay per click advertising, a mutual fund is an appropriate analogy. You invest your money expecting to get something in return. For your own portfolio, it’s dividends and capital gains. For your business, it’s leads that ultimately drive revenue.
So how do we measure return?Continue Reading