In this day and age, advertisers are focused on identifying the right audience and working to get in front of them as efficiently and effectively as possible. This effort is often demonstrated by many through a litany of buzz words compiled to inspire, a secret formula designed to intrigue, or a confusing series of reports that feels like an intimidation tactic.
But in the best of times, success isn’t masked or marred by interpretation or distracting nomenclature. It speaks for itself through results. And sometimes it’s stunning.
The legacy of The Arizona Republic spans well over a century. And while many things have changed since those early days in Phoenix, the integrity of our journalists and the success of our marketplace has not.Continue Reading
A good infographic has stopping power. Dare I say that even an average infographic has a significant gravitational pull. Why is that? For one, they work. Consumers are faced with information overload like never before — which means businesses are vying for our attention more than ever. Marketers who find the ability to cut through the sea of sameness have the best chance of connecting with the most people and making a meaningful impact. It’s why they’re beginning to find more visual ways to communicate their stories. And why wouldn’t they? According to NeoMam Studios, we consume 100,500 words per day and receive 5X as much information today as we did in 1986.Continue Reading