All of the data indicates that 2016 will be the year that mobile becomes the dominant force in holiday shopping. Here’s how businesses can make the most of the mobile trend in the crucial fourth quarter.
The shape of things to come
When researchers crunched the numbers for the 2015 holiday shopping season, one fact stood out like a high-flying reindeer.Continue Reading
The 2016 holiday retail season could be the tipping point for a variety of trends, from Black Friday sales to mobile-dominated shopping. Being ready on the biggest shopping days is essential for holiday success. Here’s a handy guide to help along the way.Continue Reading
In 2015, purchases made on smartphones and tablets exceeded $12.6 billion, rising an astonishing 59% over the previous year. With figures like that, it’s no wonder mobile has been the hot marketing topic of 2016. Mobile is hip, trendy, and a gadget-lover’s dream. So it might surprise you to learn that the cost-effective, sales boosting secret weapon in your 2016 holiday marketing arsenal isn’t mobile. Or social. Or even cable. It’s email—the decades-old marketing workhorse of the digital age.Continue Reading