With so many digital marketing options available these days, it’s difficult to understand which marketing strategies are working best for your business. With the rise of social media and other cost-effective digital solutions, some have begun to wonder about the effectiveness of email marketing.Continue Reading
Websites are a critical and central component of any digital strategy: they are how current and prospective customers find and connect with products and services. With more than 70% of local customers checking out local businesses online prior to purchasing or visiting brick and mortar stores, having a website is important to activating and controlling the conversation. Websites provide an opportunity to communicate multiple levels of information, and they act as a “home base” for content efforts and digital initiatives. Websites are also a cornerstone of brand-building.
But simply having a website isn’t enoughContinue Reading
Digital marketing isn’t new, and some of it is so last century. It’s not that banner ads don’t have their place (think building brand awareness), but if you’re looking to turn advertising spend into sales revenue, you need to focus on innovative, engaging ad formats.Continue Reading