Choosing the color of your logo is one of the most impactful choices you can make when developing your brand aesthetics. The right color can improve a customer’s brand perception and help you attract the right customers. And, on the flip side, the wrong color combinations can have the reverse effect.
Did you know a majority of shoppers make purchase decisions based on color and visual appearance? In fact, logo colors generate certain feelings and emotions that people may not even know about. Although it’s hard to determine exactly how a certain color will impact your brand, it is possible to narrow the playing field. When deciding on the best color combinations for a new or existing logo design for your business, take note on what each color represents.Continue Reading
Imagine you’re making a movie – not just any movie – but one of those big, gotta-run-out-opening-weekend-before-the-spoilers kind of movies. It’s an epic battle of good and evil, where the fate of the world hangs in the balance. Where the courageous hero rises up against a vicious tyrant, and everyone lives happily ever after – at least until the sequel!
Got all that? Good. Now ask yourself this – what does the music in that movie sound like? Does it sound like this?Continue Reading
With so many ways to market your business including social, display, content, blogs, and video, the demand for imagery is at an all time high. With consumer attention split in many directions, there’s a premium on the images you choose to accompany your brand’s messages. In an era of information overload, pictures influence people in making judgements about your business. Additionally, they can make or break the credibility of your content and impact whether or not your message is even read.Continue Reading