Republic Media Blog

Republic Media Blog


2 weeks ago

Anatomy of an ad

You put your heart and soul into your business. Now you’re ready to breathe some new life into it.
 
Enter advertising.
 
Traditional, digital, broadcast, social – the platforms seem to be growing daily. It’s been reported that the average American can be exposed to up to 5,000 ads a day. And while some techniques work better than others depending on the delivery method, here are five things you should consider when building an ad to help you avoid creating a budget-sucking monster: 

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3 months ago

What is the Best Color for Your Logo?

Choosing the color of your logo is one of the most impactful choices you can make when developing your brand aesthetics. The right color can improve a customer’s brand perception and help you attract the right customers. And, on the flip side, the wrong color combinations can have the reverse effect.

Did you know a majority of shoppers make purchase decisions based on color and visual appearance? In fact, logo colors generate certain feelings and emotions that people may not even know about. Although it’s hard to determine exactly how a certain color will impact your brand, it is possible to narrow the playing field. When deciding on the best color combinations for a new or existing logo design for your business, take note on what each color represents.

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about 5 months ago

Pick the perfect soundtrack for your video

Imagine you’re making a movie – not just any movie – but one of those big, gotta-run-out-opening-weekend-before-the-spoilers kind of movies. It’s an epic battle of good and evil, where the fate of the world hangs in the balance. Where the courageous hero rises up against a vicious tyrant, and everyone lives happily ever after – at least until the sequel!

Got all that? Good.  Now ask yourself this – what does the music in that movie sound like? Does it sound like this?

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