Expert Insights & Unique Perspectives

Republic Media Blog


2 months ago

3 phrases to make your creative person squirm

Ahh, the expressive creative mind. While the tough exterior armor of perfectly tattered jeans, cool logo t-shirt and blazer give off the appearance of creative strength, often client suggestions can send chills right down to their white fashion sneakers. But not for the reasons you may think.

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3 months ago

Anatomy of an ad

You put your heart and soul into your business. Now you’re ready to breathe some new life into it.
 
Enter advertising.
 
Traditional, digital, broadcast, social – the platforms seem to be growing daily. It’s been reported that the average American can be exposed to up to 5,000 ads a day. And while some techniques work better than others depending on the delivery method, here are five things you should consider when building an ad to help you avoid creating a budget-sucking monster: 

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6 months ago

What is the Best Color for Your Logo?

Choosing the color of your logo is one of the most impactful choices you can make when developing your brand aesthetics. The right color can improve a customer’s brand perception and help you attract the right customers. And, on the flip side, the wrong color combinations can have the reverse effect.

Did you know a majority of shoppers make purchase decisions based on color and visual appearance? In fact, logo colors generate certain feelings and emotions that people may not even know about. Although it’s hard to determine exactly how a certain color will impact your brand, it is possible to narrow the playing field. When deciding on the best color combinations for a new or existing logo design for your business, take note on what each color represents.

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