Expert Insights & Unique Perspectives

Republic Media Blog

one year ago

5 Best Practices To Grow Your Email Subscriber List

The best way to get a return on your email marketing investment is by continuously making an effort to expand your email subscriber list to include new leads. Here are five tips for small business to grow their targeted email marketing lists, without having to buy a mailing list.

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2 years ago

Why it’s critical that your branded content isn’t just an ad

“Would you rather be smacked in the face with a shovel, or have your feet tickled endlessly with a feather?”

Deep stuff, I know.

As a content producer, these are the kinds of off-center things I wake up at night thinking about. One might think the latter would be least painful. But then the feather thing would be insidiously torturous, right? So, what does this have to do with anything (besides opening an unwanted window into my sleeping habits)?  

Let me embellish (*takes a hearty sip from his third cup of coffee).

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2 years ago

Publishers as Content Marketers

The Content Marketing Institute reported that B2C marketers were allocating a higher average proportion of their total marketing budget to content marketing in 2016. The average allocation was 32%, up from 25% the year prior. For many organizations, the idea of developing quality content for consumption by consumers can seem overwhelming. So, what type of organizations could businesses turn to for development?

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