Republic Media Blog

Republic Media Blog

8 months ago

Why it’s critical that your branded content isn’t just an ad

“Would you rather be smacked in the face with a shovel, or have your feet tickled endlessly with a feather?”

Deep stuff, I know.

As a content producer, these are the kinds of off-center things I wake up at night thinking about. One might think the latter would be least painful. But then the feather thing would be insidiously torturous, right? So, what does this have to do with anything (besides opening an unwanted window into my sleeping habits)?  

Let me embellish (*takes a hearty sip from his third cup of coffee).

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9 months ago

Publishers as Content Marketers

The Content Marketing Institute reported that B2C marketers were allocating a higher average proportion of their total marketing budget to content marketing in 2016. The average allocation was 32%, up from 25% the year prior. For many organizations, the idea of developing quality content for consumption by consumers can seem overwhelming. So, what type of organizations could businesses turn to for development?

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about 10 months ago

Ready to Make an Impact?

When you combine digital marketing with motion and sound on a powerful platform, your marketing messages leap off the screen. High impact ad units grab consumer attention, engaging them fully, encouraging interaction, and driving conversion. 

Learn how digitial advertising offer limitless opprotunities to reach and engage audiences.

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