Moms are constantly evolving to ensure they’re in the know. They’re caring, hip, their purses have every lifesaving item you can think of, and they’re also tech savvy. 95% of all US mothers are on the internet, spending at least 3.5 hours a day online. They use their smartphones to make purchasing decisions, and search for entertainment and information, which means they’re constantly being targeted with ads and fed with “recommended for you” products, services and information.Continue Reading
For marketing to be effective, it needs to reach the right audience, and reach isn't just a matter of selecting the right marketing tactics. Before you launch any marketing strategy, you need to know and understand your target audience - from the Silent Generation to Millenials and beyond. Looking at common traits within these groups can make your marketing more effective.
Download our Audience Marketing whitepaper to learn how to get the most our of your marketing budget.Continue Reading
Advertising that speaks to one customer may strike another as complete nonsense. From one generation to the next, it can seem like you need to know a whole other language just to be understood.
There’s a good reason for that. Just as the Tower of Babel split us up by language, the differences dug by time, technological, and cultural shifts have divided us across generational lines. The good news is, you don’t need a translator to speak to everyone from the Silent Generation to Generation Z—you just need data.Continue Reading