For marketing to be effective, it needs to reach the right audience, and reach isn't just a matter of selecting the right marketing tactics. Before you launch any marketing strategy, you need to know and understand your target audience - from the Silent Generation to Millenials and beyond. Looking at common traits within these groups can make your marketing more effective.
Download our Audience Marketing whitepaper to learn how to get the most our of your marketing budget.Continue Reading
Advertising that speaks to one customer may strike another as complete nonsense. From one generation to the next, it can seem like you need to know a whole other language just to be understood.
There’s a good reason for that. Just as the Tower of Babel split us up by language, the differences dug by time, technological, and cultural shifts have divided us across generational lines. The good news is, you don’t need a translator to speak to everyone from the Silent Generation to Generation Z—you just need data.Continue Reading
Digital advertising is more than just the online equivalent of traditional formats such as print, television, and radio. There isn’t a one-to-one ratio between print and display or television and video. With the rise of the Internet and the advent of the smartphone, digital is always with us, making its reach unsurpassed. But the real power of digital isn’t reach, it’s its ability to reach the right audience at the right time.Continue Reading