Although it appears on the income statement as an expense, advertising is really more like an investment. Businesses invest in their location, materials, employees and customers. They invest in acquiring those customers through advertising. Managing an advertising program much as you would your personal savings portfolio will help ensure the greatest return on investment.
The first step is to define your needs and set objectives.Continue Reading
There’s no debating that Gen Y is mindful of their finances. But how are their perspectives impacting your business? For starters, this demographic is putting their money on credit unions. While the number of Phoenix Adults using a credit union for their banking needs has decreased in the past year by over 78,000 adults, Phoenix credit unions are seeing growth.Continue Reading