Expert Insights & Unique Perspectives

Republic Media Blog


6 months ago

Understand Your Business Goals

Step two in making your marketing more efficient requires that you take a hard look at your key business goals, and prioritize your marketing strategy accordingly.

Make sure you use the SMART Goal approach – it’s a great way to ensure you have clarity around your primary business goal.

Continue Reading

6 months ago

Understand Your Customers

To better understand how to make your marketing more efficient, and reach your target audience of new prospective customers, it’s a good idea to start by understanding your existing customers. 

Continue Reading

about 9 months ago

Small business holiday marketing tips

Right around September, we begin to realize just how many months are left before the year comes to an end, and how close the holidays really are. If you’re a small business owner, or work for a small business, it’s also the time of year when things get busy and you’re trying to keep up with inventory, orders and your own holiday check list.

To make the most of your small business-checklist you’ll want to make sure your holiday marketing is effective. View the list and learn what ways can engage customers and drive holiday sales:

Continue Reading