Is it time for your business to look for outside marketing support? Then you need to find a partner you can trust. As you interview potential media companies and agencies, keep these five key things in mind:
Any media partner or agency you consider will have a lot to say about themselves. They’ve got history to share, audience segments to highlight, winning campaigns to showcase. And any of them, including us, can brag all day if you let them. But when it comes to selecting a media partner, it’s not about who they are—it’s about what they can do for you.
Whether you’ve got a polished campaign that is ready to launch or you need help building a marketing strategy from scratch, you need to consider a potential media partner’s background, reach, and offerings through the lens of your business needs.Continue Reading
For marketing to be effective, it needs to reach the right audience, and reach isn't just a matter of selecting the right marketing tactics. Before you launch any marketing strategy, you need to know and understand your target audience - from the Silent Generation to Millenials and beyond. Looking at common traits within these groups can make your marketing more effective.
Download our Audience Marketing whitepaper to learn how to get the most our of your marketing budget.Continue Reading