Businesses with limited, perishable inventory face a stark reality. The marginal revenue on unsold product is zero while fixed costs remain unchanged. If they don’t sell enough, they don’t break even. Obvious examples include concert venues and sports teams, but service providers like plumbing firms are in a similar situation. They essentially sell time, and can’t hold an inventory clearance sale the next dayContinue Reading
The Arizona Newspapers Association (ANA) announced the winners of its annual ‘Excellence in Advertising’ competition, and the Republic Media creative team took home seven prizes in addition to the coveted General Excellence award.
Each year, the ANA honors the best in 12 categories of advertising, ranging from traditional print to digital banner ads. The winners were announced at the 2017 ANA Fall Convention on Sept. 30 at Wild Horse Pass Resort.Continue Reading
The Phoenix real estate market is ranked one of the top 10 markets poised for growth in 2018. With an ever-changing market and a cluttered digital marketplace, it is hard for agents and brokers to decipher where to put their marketing dollars for an effective campaign.
Gone are the days that one solution would achieve the desired results any broker or agent defines. Research shows us that in order to achieve a response from an individual, the potential client will have 6-10 touchpoints before acting. Therefore, it is important to diversify your marketing dollars to ensure effectiveness.Continue Reading