As I was eating lunch with a co-worker the other day, we were reminiscing about Republic Media. Talking about friends that we made, friends that we miss, what our job was, who we worked for and what we loved about it – specifically thinking about 2007 as that is when we first met. I then realized that 2007 was the year the Client Strategy team and services were formed, and I was a part of it! 10 years ago. Wow.
Since that conversation, I have thought a lot about the purpose of forming this team, the services we provide, what it meant for partners of Republic Media, and what it means today...Continue Reading
Think of the last time you clicked the "Order" button on your phone screen. How did you get there? Where did the need arise? What was the shopping experience like?
These days the time spent scrolling on our mobile phone means we are inundated with targeted advertising. These ads are queued up based on your actions – visiting a web site, searching in your internet browser, viewing brands and products you and your friends engage with on social media – that then have the power to leave you reaching for your wallet.
Here are four ways your mobile phone influences your purchases.Continue Reading
It's a tough job to stay up to date with the latest applications, newest social media platforms and advertising strategies. That's why in my last blog post, I listed "20 Terms Every Advertiser Should Know," in hopes of listing some key words that are not only #trending but actually helpful in today's marketplace. To give you a more well-rounded list, here are 10 more terms sure to make you the savviest advertiser yet.
1. Landing Page: A website page with a call-to-action created to provide specific information about an item, event or campaign. They are usually built to capture visitor information via a form.Continue Reading