Choosing the color of your logo is one of the most impactful choices you can make when developing your brand aesthetics. The right color can improve a customer’s brand perception and help you attract the right customers. And, on the flip side, the wrong color combinations can have the reverse effect.
Did you know a majority of shoppers make purchase decisions based on color and visual appearance? In fact, logo colors generate certain feelings and emotions that people may not even know about. Although it’s hard to determine exactly how a certain color will impact your brand, it is possible to narrow the playing field. When deciding on the best color combinations for a new or existing logo design for your business, take note on what each color represents.Continue Reading
As I was eating lunch with a co-worker the other day, we were reminiscing about Republic Media. Talking about friends that we made, friends that we miss, what our job was, who we worked for and what we loved about it – specifically thinking about 2007 as that is when we first met. I then realized that 2007 was the year the Client Strategy team and services were formed, and I was a part of it! 10 years ago. Wow.
Since that conversation, I have thought a lot about the purpose of forming this team, the services we provide, what it meant for partners of Republic Media, and what it means today...Continue Reading
Think of the last time you clicked the "Order" button on your phone screen. How did you get there? Where did the need arise? What was the shopping experience like?
These days the time spent scrolling on our mobile phone means we are inundated with targeted advertising. These ads are queued up based on your actions – visiting a web site, searching in your internet browser, viewing brands and products you and your friends engage with on social media – that then have the power to leave you reaching for your wallet.
Here are four ways your mobile phone influences your purchases.Continue Reading