If you’re like most Americans, you’ve encountered plenty of political advertising by the time Election Day rolls around. That’s not surprising, considering over one billion dollars has already been spent on this year’s presidential election alone.  Whether for a cause or a candidate, political advertising occupies a unique place in the marketing landscape. But like any effective form of marketing, it also offers valuable lessons that can be successfully adapted to other industries.
1. Establish Your NarrativeContinue Reading
A good infographic has stopping power. Dare I say that even an average infographic has a significant gravitational pull. Why is that? For one, they work. Consumers are faced with information overload like never before — which means businesses are vying for our attention more than ever. Marketers who find the ability to cut through the sea of sameness have the best chance of connecting with the most people and making a meaningful impact. It’s why they’re beginning to find more visual ways to communicate their stories. And why wouldn’t they? According to NeoMam Studios, we consume 100,500 words per day and receive 5X as much information today as we did in 1986.Continue Reading
This is the fourth blog in a series on the next generation of search engine optimization. Catch up on the other posts: Next Generation Search Engine Optimization, Next Generation SEO - Content Power, and Next Generation SEO – The New Customer Journey.
Everything old is new again.
There’s been so much rapid, ongoing change in the digital age that it’s easy to feel overwhelmed. And it’s especially true when it comes something that sounds as complex as search engine optimization (SEO). But for all its high-tech sheen, next generation SEO is rooted in two very old business fundamentals:Continue Reading