It seems that the Pokémon Go craze has not stopped and with the Niantic game being downloaded an impressive 50 million times within 19 days (and counting) we can’t help ourselves but to question how businesses have and will continue to capitalize off this cultural phenomenon.
Pokémon Go, based off the trading card game Pokémon, is a new virtual reality game where players use their mobile device incorporated with real world locations, to catch, train and battle their Pokémon with other Pokémon players. Pokémon are found on the go, ranging from popular to super rare, which has motivated players to explore their cities in an attempt to catch all the Pokémon and claim victory.Continue Reading
Search Engine Optimization, or SEO, is more important to your business than ever before. This may come as a surprise, since SEO no longer grabs the kind of hot-topic headlines it did a few years ago. But like the internet itself, search engine technology has evolved at a remarkable rate.
Advances in SEO have been fueled in no small party by the pervasiveness of mobile technology and the always-on nature of today’s consumers. Search is oftentimes the first destination when researching a new product or solving an unexpected issue or finding more information to inform a purchase decision.Continue Reading
In The Art of War, the ancient Chinese military master Sun Tzu wrote that “Tactics without strategy is the noise before defeat.” Tzu’s insights have kept his book relevant in military and business circles some 2,500 years later. But what exactly is strategy? How is different from tactics? Why does it play a starring role in so many success stories? And how can it help your business succeed?Continue Reading