Republic Media Blog

Republic Media Blog


2 days ago

Meet Ian Zymarakis

What is your role and how do you support advertising? How long have you been with Republic Media?

A: I’ve been with Republic Media since June 2017 and I’m one of four Digital Optimization Specialists at the company. My team and I monitor campaign performance for our clients, create campaign reports for all of Republic Media’s digital initiatives, and make any necessary recommendations to improve performance/results. 

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one week ago

Marketing to digital moms

Moms are constantly evolving to ensure they’re in the know. They’re caring, hip, their purses have every lifesaving item you can think of, and they’re also tech savvy. 95% of all US mothers are on the internet, spending at least 3.5 hours a day online. They use their smartphones to make purchasing decisions, and search for entertainment and information, which means they’re constantly being targeted with ads and fed with “recommended for you” products, services and information.

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2 weeks ago

Anatomy of an ad

You put your heart and soul into your business. Now you’re ready to breathe some new life into it.
 
Enter advertising.
 
Traditional, digital, broadcast, social – the platforms seem to be growing daily. It’s been reported that the average American can be exposed to up to 5,000 ads a day. And while some techniques work better than others depending on the delivery method, here are five things you should consider when building an ad to help you avoid creating a budget-sucking monster: 

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