Any media partner or agency you consider will have a lot to say about themselves. They’ve got history to share, audience segments to highlight, winning campaigns to showcase. And any of them, including us, can brag all day if you let them. But when it comes to selecting a media partner, it’s not about who they are—it’s about what they can do for you.
Whether you’ve got a polished campaign that is ready to launch or you need help building a marketing strategy from scratch, you need to consider a potential media partner’s background, reach, and offerings through the lens of your business needs.Continue Reading
It's a tough job to stay up to date with the latest applications, newest social media platforms and advertising strategies. That's why in my last blog post, I listed "20 Terms Every Advertiser Should Know," in hopes of listing some key words that are not only #trending but actually helpful in today's marketplace. To give you a more well-rounded list, here are 10 more terms sure to make you the savviest advertiser yet.
1. Landing Page: A website page with a call-to-action created to provide specific information about an item, event or campaign. They are usually built to capture visitor information via a form.Continue Reading
The most recent election shed light on the fake news phenomenon: fantastic, click-bait headlines that sensationalize misinformation and propagate lies. This element breads quickly on social media, garnering millions of likes, shares, and even followers. Sometimes these sites offer something as seemingly innocuous as a less-then-factual celebrity list, but they can also spread toxic, unsubstantiated “news” that can create confusion and cause hysteria. USA TODAY offers a look at how to spot fake news, but the truth is fake news outlets are always inventing new ways to lure in readers.Continue Reading