Republic Media Blog

Republic Media Blog


about 2 days ago

Four Tips for Getting More Video Views

More and more, local businesses are producing digital video content to attract new customers. And there’s a good reason for that. According to James McQuivey, Ph.D. of Forrester research, “a one-minute video is worth 1.8 million words.” [1] The fact is, video messages resonate. Research shows that 80% of users recall a video ad they’ve viewed in the last 30 days. [2]

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about 4 days ago

The Real Power of Digital Advertising

Digital advertising is more than just the online equivalent of traditional formats such as print, television, and radio. There isn’t a one-to-one ratio between print and display or television and video. With the rise of the Internet and the advent of the smartphone, digital is always with us, making its reach unsurpassed. But the real power of digital isn’t reach, it’s its ability to reach the right audience at the right time.

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about 5 days ago

The “Why” Behind Branding

The term “brand” has experienced quite the evolution, as has the approach to communicating a brand, which is called “branding.” Back in the hay days of advertising, a brand was nothing more than a logo slapped up on something somewhere. Consumers would store it up in their memory, and based on the frequency of seeing the brand, consumers would engage with it – whether that meant going into a store and purchasing a brand-name product or calling a toll free number to hire someone for services. 

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