This is the fourth in a series of blogs on the next generation of search engine optimization. Catch up on the other posts: Next Generation Search Engine Optimization, Next Generation SEO - Content Power, and Next Generation SEO – The New Customer Journey.
The Convergence of Mobile and Search
In 2015, the total number of searches conducted on smartphones and other mobile devices surpassed the number conducted on desktop computers for the first time, marking a critical tipping point in the importance of SEO relative to mobile marketing.Continue Reading
How do you define social media success in 2017 when there are so many measurements, tools, platforms and sites? This was the topic of the Arizona Interactive Marketing Association’s (AMIZA) January meeting, and a reoccurring question most of us have who manage social sites or want to incorporate them. The truth is, there isn’t one answer, instead there are a few combinations of strategies that you can incorporate that align best to your brand and goals. To help you identify which are relevant in today’s market, and determine the tool and methods most effective, let’s look at advice from this month’s AZIMA panelists.Continue Reading
We’ve all heard the refrains time and time again. It’s 2017, so you’ll find that every advertiser, marketer, business owner and (thanks to Buzzfeed) consumer knows about the power of content marketing. It’s no longer a case of if your company will implement a content marketing campaign – it’s when it’s going to happen.
Think I’m being melodramatic? Here’s a fun fact: Did you know “The Furrow,” first created in 1895 by John Deere and targeted to American farmers, is still being published to this day? This magazine is widely recognized as the first custom publication in history (Content Marketing Institute). It’s hard to argue with a strategy that has proven effective for more than a century.Continue Reading