Demographic Profiles
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25 - 44 YEAR OLDSMore than 1.25 million people ages 25-44 live in the Phoenix metro area, comprising 39% of the population. Mostly middle- and working-class families, they maintain on-the-go lifestyles. With their active routines, they have limited time and look to a variety of sources for news and information. Download the full profile to learn more.
Republic Media reaches 63% of 25-44 year olds in just one week!
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45-54 YEAR OLDSMore than 564,000 adults ages 45-54 live in the Phoenix metro area, comprising of 18% of the population. With higher incomes, they make up the largest group of consumers in the Valley. These people are enjoying their prime earning years and are also interested in exploring new ways that allow them to live in the moment. Download the full profile to learn more.
Republic Media reaches 75% of 45-54 year olds in just one week!
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55-64 YEAR OLDSMore than 446,600 residents in the Phoenix metro area are ages 55-64 and comprise 14% of the market. They make up the most well educated group in the Valley as a majority has some college education – and earn slightly more than other demographic groups. A high number own their homes, with some even enjoying a second residence. Download the full profile to learn more.
Republic Media reaches 82% of 55-64 year olds each week!
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65+ YEAR OLDS525,500 Valley residents are 65+, comprising 16% of all adults in the Phoenix metro market. These individuals are well educated, and keep up with the latest news and information including the economy, politics, health and family. Deeply rooted in Valley life, most have lived in their homes for more than 10 years and many are retired. Download the full profile to learn more.
Republic Media reaches 88% of 65+ year olds each week!
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FAMILIESMaking up 45% of the market, there are 1,445,300 Valley residents with children under the age of 18 in the household. This audience seeks out family-friendly events, restaurants and products with universal appeal. Families consume media through a variety of different channels, making a multi-platform solution vital for reaching them. Download the full profile to learn more.
Republic Media reaches 56% of families each week!
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HISPANICSWith 835,500 Hispanic adults in Phoenix, this audience constitutes nearly 26% of the market. With many layers of social, economic and cultural complexities, preferences for language, media outlets, political parties and occupations are highly diverse. One shared priority is family, as 69% have children under the age of 18 in the household. Download the full profile to learn more.
Republic Media reaches 44% of this audience each week!
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SPANISH-SPEAKING HISPANICSMore than 423,600 Spanish-speaking Hispanics live in the Phoenix Metro area, comprising 13% of the population. Nearly 60% of this audience is 25-44 contributing to strong smartphone and tablet ownership. With most having children in the household, they tend to be interested in goods and services targeted towards families. Download the full profile to learn more.
35% have read La Voz or TV y Mas in the past month!
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HH Income $75K+More than 1,142,400 Valley residents have a household income of over $75,000, comprising 36% of the market. The majority of these adults are married and more likely to be dual-income households. In addition, this audience is likely to have a formal education and to be employed in white-collar professions. Download the full profile to learn more.
Republic Media reaches 79% of this audience in just one week!
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HOMEOWNERSNearly 2.1 million people in Phoenix own their homes, making up 66% of the market. Homeowners are tech savvy and access the Internet for everything from sports scores to performing financial transactions. Keeping up with news and information is important to them, and they rely on the newspaper, television and Web for updates. Download the full profile to learn more.
Republic Media reaches 77% of homeowners in just one week!
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JOB SEEKERSMore than 456,000 Phoenix area adults are planning to look for a new job in the next 12 months. Half of these individuals are employed in full-time positions so reaching passive and active job seekers is critical to attract your ideal candidates. Utilize the strength of The Arizona Republic, azcentral.com and careerbuilder.com to showcase your career opportunities today. Download the full profile to learn more.
Republic Media reaches 61% of job seekers each week!
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APARTMENT SEEKERSMore than 916,100 adults in the Phoenix metro area live in rented properties. Households are comprised of mostly working class individuals employed in both white-collar and blue-collar jobs. A large percentage of renters are Hispanic – many with children under the age of 17 in the house – with more than half between the ages of 25 and 44. Download the full profile to learn more.
Republic Media reaches 53% of renters each week!
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CAR SHOPPERS677,300 Phoenix adults plan on buying a car in the next year. More informed than ever when entering a dealership, they look to multiple sources – including print, TV and Web – to search for cars, research brands and locate dealers. Republic Media helps drive car buyers towards your business throughout the purchase process. Download the full profile to learn more.
Republic Media reaches 60% of car shoppers each week!
