Demographic Profiles

  • 18-29 YEAR OLDS

    More than 684,800 people ages 18-29 live in the Phoenix metro area, comprising 22% of the population. Predominately single and growing up in a digital age, these young adults enjoy unlimited, real-time access to media, an opportunity that has shaped their habits and expectations as consumers. Download the full profile to learn more.

    Republic Media reaches 54% of 18-29 year olds in just one week!

  • 30 - 49 YEAR OLDS

    More than 1,180,000 adults ages 30-49 live in the Phoenix metro area, comprising of 37% of the population. Mostly middle- and working-class families, many have any least one child under the age of 18. They tend to maintain lifestyles reflective of family: lots of sports, electronic toys, and groceries in bulk. Download the full profile to learn more.

    Republic Media reaches 68% of 30-49 year olds in just one week!

  • 50-69 YEAR OLDS

    More than 918,000 residents in the Phoenix metro area are ages 50-69 and comprise 29% of the market. They make up the most well educated group in the Valley as a majority has some college education – and earn slightly more than other demographic groups. A high number own their homes, with some even enjoying a second residence. Download the full profile to learn more.

    Republic Media reaches 80% of 50-69 year olds each week!

  • 70+ YEAR OLDS

    386,800 Valley residents are 70+, comprising 12% of all adults in the Phoenix metro market. These individuals are well educated, and keep up with the latest news and information including the economy, politics, health and family. Deeply rooted in Valley life, most have lived in their homes for more than 10 years and many are retired. Download the full profile to learn more.

    Republic Media reaches 86% of 70+ year olds each week!

  • FAMILIES

    Making up 42% of the market, there are 1,335,300 Valley residents with children under the age of 18 in the household. This audience seeks out family-friendly events, restaurants and products with universal appeal. Families consume media through a variety of different channels, making a multi-platform solution vital for reaching them. Download the full profile to learn more.

    Republic Media reaches 65% of families each week!

  • HISPANICS

    With 805,000 Hispanic adults in Phoenix, this audience constitutes nearly 25% of the market.  With many layers of social, economic and cultural complexities, preferences for language, media outlets, political parties and occupations are highly diverse. One shared priority is family, as 65% have children under the age of 18 in the household. Download the full profile to learn more.

    Republic Media reaches 49% of this audience each week!

  • SPANISH-SPEAKING HISPANICS

    More than 421,000 Spanish-speaking Hispanics live in the Phoenix Metro area, comprising 13% of the population. Out of this audience, 54% are 30-49 years old, contributing to strong smartphone and tablet ownership. With most having children in the household, they tend to be interested in goods and services targeted towards families. Download the full profile to learn more.

    30% have read La Voz or TV y Mas in the past month!

  • HH Income $75K+

    More than 1,100,000 Valley residents have a household income of over $75,000, comprising 34% of the market. The majority of these adults are married and more likely to be dual-income households. In addition, this audience is likely to have a formal education and to be employed in white-collar professions. Download the full profile to learn more.

    Republic Media reaches 81% of this audience in just one week!

     

  • HOMEOWNERS

    Nearly 2.1 million people in Phoenix own their homes, making up 65% of the market. Homeowners are tech savvy and access the Internet for everything from sports scores to performing financial transactions. Keeping up with news and information is important to them, and they rely on the newspaper, television and Web for updates. Download the full profile to learn more.

    Republic Media reaches 77% of homeowners in just one week!

  • JOB SEEKERS

    More than 332,000 Phoenix area adults are planning to look for a new job in the next 12 months. Half of these individuals are employed in full-time positions so reaching passive and active job seekers is critical to attract your ideal candidates. Utilize the strength of The Arizona Republic, azcentral.com and careerbuilder.com to showcase your career opportunities today. Download the full profile to learn more.

    Republic Media reaches 66% of job seekers each week!

  • APARTMENT SEEKERS

    More than 989,000 adults in the Phoenix metro area live in rented properties. Households are comprised of mostly working class individuals employed in both white-collar and blue-collar jobs. A large percentage of renters are Hispanic – many with children under the age of 17 in the house – with more than half between the ages of 25 and 44. Download the full profile to learn more.

    Republic Media reaches 60% of renters each week!

  • CAR SHOPPERS

    677,300 Phoenix adults plan on buying a car in the next year. More informed than ever when entering a dealership, they look to multiple sources – including print, TV and Web – to search for cars, research brands and locate dealers. Republic Media helps drive car buyers towards your business throughout the purchase process. Download the full profile to learn more.

    Republic Media reaches 70% of car shoppers each week!