Choosing the color of your logo is one of the most impactful choices you can make when developing your brand aesthetics. The right color can improve a customer’s brand perception and help you attract the right customers. And, on the flip side, the wrong color combinations can have the reverse effect.
Did you know a majority of shoppers make purchase decisions based on color and visual appearance? In fact, logo colors generate certain feelings and emotions that people may not even know about. Although it’s hard to determine exactly how a certain color will impact your brand, it is possible to narrow the playing field. When deciding on the best color combinations for a new or existing logo design for your business, take note on what each color represents.
The key to an effective logo is brand recognition. So if you want to stand out, it’s a good idea to choose a color palette that differs dramatically from those of your largest competitors.
Which color is right for you?
First, think about what your brand needs to communicate. Determine what your brand is about, then choose colors that most easily convey that to your customers.
Second, take a look at your competitors. Are there colors that represent the category you compete in or can you differentiate yourself with a unique color combination?
This is a great guide for new business owners to get started on creating their new logo. So let your creative juices flow and don’t hesitate to try a few designs to see which logo design resonates the most.